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Spilling Shopify SEO's most guarded secrets, one article at a time.

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Latest Articles

Monochrome Shopify site architecture showing a main store, collection pages, and connected product pages
Technical SEO · Collections

Shopify Collection Page SEO: How To Optimize Your Category Pages

Shopify collection page SEO, from keyword research to internal linking to backlinks. The full framework I use with clients, including the subcollection strategy most stores skip.

August 19, 2026 · 56 min read

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