No black box. This is the real, month-by-month process we run for every Shopify store we take on, from the day you sign up to the ongoing work that keeps compounding. Scroll through it, or jump straight to the stage you're curious about.
Before anything else, we get access to your store and your data, and start mapping where the money actually is.
A recorded call early on where you walk us through your products the way you'd pitch a customer. It gives us a real feel for what makes your store different before any strategy work starts.
One gets us access to the accounts and software we need to get to work. The other is a brand information form, so we actually understand your brand instead of guessing at it.
We keep access locked down to what's needed, and every theme edit we make gets logged in a shared tracking doc so you always know what changed.
Full transparency into everything we're doing: a running to-do list through every stage of the strategy, every document we produce, your weekly and monthly call recordings, a direct chat with us, your live analytics dashboard with reporting built in, and even the recurring tasks we run every few months or every year.
We study which pages your competitors get the most traffic to, and how their commercial pages are structured, before we plan yours.
If something's already ranking, we keep it and build on it. If something's quietly competing against a page we want to rank, we noindex it.
This is where we figure out exactly which pages are worth building, and in what order.
We map out every realistic collection and sub-collection opportunity first, not just what's already sitting in your catalog.
Once collections are mapped, we research each one individually. That collection-specific list is what actually drives the content and on-page optimization when we build the page, not a single keyword bolted onto a template.
Every future collection gets ranked, with the best keywords marked for the highest-leverage spots on the page, and assigned month by month, most lucrative first.
So we can see exactly how a change affects a specific keyword's ranking, not just guess based on overall traffic.
We look at what the top-ranking pages for each keyword have in the way of backlinks, estimate what it will actually take to compete, and start finding genuinely relevant niche sites for valuable, non-spammy links.
We check our backlink data for links you've lost that were worth having, and reach out to try to get them reinstated.
Real revenue projections and the priority pages we're targeting first, broken into a 3-month goal, a 1-year goal, and the 3-year goal itself. We renew the 3-month goal every quarter, and set a fresh 1-year goal once you've worked with us a full year.
In parallel, we run a full technical pass so nothing structural is holding your existing pages back.
Including the common Shopify collection/product duplication issue, where the same product quietly ranks under two different URLs and splits its own ranking signals.
We block junk filter, tag, and vendor URLs from being crawled, while making sure AI bots and search engines keep clean access to everything that matters.
Product, organization, breadcrumb, review, and return-policy schema, checked in Google's own Rich Results Test, not just assumed to work.
If speed is genuinely holding you back, we tell you plainly what's causing it, whether that's a theme issue or an app that's worth removing.
We optimize your two highest-leverage pages first, so early wins start compounding while the rest of the strategy builds.
Headings, FAQs, and on-page content optimized without losing the voice and layout that already converts for you.
Selected using your real Search Console data plus anything you flag as a priority, then optimized for titles, descriptions, FAQs, and schema.
Nothing goes live without your review. We revise until you're happy with it, then publish and submit it for indexing.
An email report lands at the start of the next month covering your key numbers. A few days later we get on a video call to walk through it together — findings, any issues and our plan for them, the specific keywords that won and lost ground, and how we're tracking against the goals we set.
This is the core engine of the strategy — what we call phase two — and it runs every month until every collection page we identified in month one is live.
Meta titles, descriptions, H1s, URL slugs, and keyword-rich content below the product grid, all focused on your USPs, not generic filler.
New links built and lost links recovered, tracked against a monthly budget we agree on with you up front.
We check your backlink anchor-text profile to see how aggressively we can point future backlinks at collection pages versus your home page, so your link profile stays natural rather than over-optimized.
New collections get added to your menu and footer with your sign-off, and we run click-depth audits so nothing important sits more than a couple of clicks from your home page.
We walk through what moved, what we're building next, and ask directly if there's anything you'd like to see done differently.
Once phase two wraps and your priority collections are live, we move into what we call the growth phase, building content hubs around them instead of publishing blogs that go nowhere.
We map informational keywords back to genuine search demand, and tie each one to a hub, usually a priority collection page, or your home page for broader topics.
Supporting articles link back to their hub collection early in the content, and to a handful of sibling articles in the same hub, building a web of genuinely relevant internal links.
FAQs pulled from what people are actually asking Google, comparison tables where useful, and a table of contents, not a thin post written to hit a word count.
We add a lead magnet sign-up, integrate your actual products into relevant articles, and if you don't have a blog yet, we set one up and add it to your menu and footer.
Every article goes to you for review before it ever touches your live site.
Link building keeps running in parallel, and if your plan tier allows for it, your monthly backlink budget increases here to match the growth phase.
Once pages have real traffic history, we stop guessing and start optimizing off what's actually working.
We pull the keywords each collection page is already getting clicks and impressions for, then sharpen the content to lean into what's working, without keyword stuffing.
Every six months: a fresh anchor text distribution assessment, a technical audit, and a schema check in Search Console. All scheduled automatically, not something you have to remember to ask for.
3-month goals get renewed every quarter, plus a fresh 1-year goal once you've worked with us a full year, and a fresh 3-year goal every three years.
Weekly email updates on revenue and key KPIs, plus your end-of-month report and call, for as long as we work together.
Only 1 new client a month.
Book a Call to Talk Shopify SEO Strategy →
